Organic MSP Marketing At Your Budget
No Needless Spending, no bullshit
Joe Had a Problem Marketing His MSP
Joe is an expert in his field but struggles to get new customers. His marketing has been inconsistent and only markets the services he offers, not the problems he helps his clients solve. He hasn’t spent time developing any sort of strategy and doesn’t post any content on social media or blogs. He’s spent a ton of money with traditional marketing firms but hasn’t seen any return.
This Is How Joe Fixed His Marketing and Grew His MSP
Joe decided to sign on with Cwell Marketing. Their background as former MSP owners really stood out to Joe. Cwell started Joe off with cost effective awareness campaigns to stay top of mind with his prospects. They stayed consistent, posting relevant, educational and entertaining content regularly providing value to his followers. Joe found a niche within the MSP space to directly target.
What Joe Experienced With Cwell
How Cwell Helped Joe Grow His MSP
When Joe signed up to work with Cwell, he was able to sit down and finally understand his target audience and carve out his niche. Cwell took his business goals and turned it into a marketing plan and went to market with it.
> Joe was able to fill up his sales pipeline
> Joe was able to track his leads where they where in the process
> Joe was able to contact and follow up with a consistent stream of leads
> Joe was able to add 6 new clients to his portfolio by the end of the year.
MSP Marketing Channels
Far too often we hear from clients that they’ve invested deeply in resources on marketing only to see little to no return. We know how expensive marketing can be and ROI can be hard to validate immediately. We do marketing differently. We optimize 4 types of marketing that are a very small investment but, if executed properly, offer a huge payoff.
We’ll help you improve your website for local search so that more potential customers in your area can find you.
We have the experience and expertise to make your direct mail campaign successful.
Email campaigns are a powerful marketing tool that can be easily created with us.
Social media marketing is an effective way to connect with customers and promote your business.
Schedule a consultation
During our consultation call, we’ll ask you some questions to learn more about the state of your business. What industries you serve, who your ideal customer is, seat size you work with, etc. We also learn how you’re currently marketing your business. What you feel is working and where there’s room for improvement.
Your customized marketing analysis
This free analysis allows us to evaluate your online presence. This includes everything from your website, social media content, keyword ranking, SEO, competitor research and much more. We make recommendations for optimization and increased MRR that fits comfortably within the budget you’ve established for new marketing efforts.
It all starts with strategy
After signing on with Cwell, a strategy session is booked. We dive deeper into your perfect customer profile, the pain they are experiencing and why YOU are the solution to solve their problem. We craft a message to your audience and create an irresistible offer to fill your pipeline with quality prospects.
You can start marketing your MSP the right way today!
Local SEO allows you to connect with people in your city. It’s been estimated that up to 93% of consumers turn to Google when evaluating your business.
Users use Google Search
Users Clicked on Google Maps
> Better Online Visibility
> Intent Web Traffic
> Increased Trust Factor
> Higher Conversion Rates
> More Sales
Local Searches Make Up 69% of Digital Traffic
Users Look For Local Businesses
Direct mail is physically delivered to potential customers in their mailbox within a specific area. The average response rate for direct mail is between 2.7% – 4.4%, compared to email’s 0.6% response rate.
Open rates for Direct Mail
People Read or Scan the Direct Mail
> Easy to use
> Less Competition
> Tangible & Peronalable
> Highly Targeted
Of Consumers Say Direct Mail is more Personal Than Online Interactions
Of Consumers try a business for the 1st time due to Direct Mail
4 billion daily email users and it’s estimated that 50% of people buy from email marketers and has the highest ROI of all marketing forms
Adults use Email Daily
Users Check Email Daily
> Builds strong customer relationships
> Automated to save time
> Increased web traffic
> Builds excitement for your brand
> Enhances credibility
Check Their Email before Social Media
Users say Emails Influence Purchases
Last year, social media grew at an average rate of 13.5 new users every, single second! It’s estimated that people spend an average of 2.5 hours per day on social media.
Of World Population is on Social Media
Americans Use Social Media
> Improved audience insights
> Increased brand awareness
> Higher conversion rates
> Customer loyaty raises
> More inbound traffic
Of the work day is spent on Social Media
Users follow Businesses They Use
We started off with our own MSP years ago. Built it up and sold it off, but along the way we learned some great marketing techniques to build a great brand and demand for our vertical. Since then we have worked with many different industries learning different marketing tactics. We can help MSPs that focus in the Cloud Infrastructure, Networking, Security, and helping you go from break fix to an MSP.
Are You A Smaller MSP Using The Tech Tribe?
If you are just getting started with your MSP and not a Tech Tribe Member, this is a great place for you to start. Click below to sign up with the Tech Tribe.
Done For You Tech tribe Marketing
Trying to get your MSP business up and running? Do you have 5 clients or less? If you’re a member of the Tech Tribe, we’ve got a great offer for you. Let us take care of those monthly marketing packs for you! We’ll rebrand everything with your logo and create automations to market your business.
What Our Clients Are Saying
“The strategy session alone was well worth working with you guys. I honestly felt understood and we created a marketing plan that was not cookie cutter and very unique for my market”
– Peter PCE Solutions
“You guys are very quick to change strategies when you see something not working as quickly as we would want, always bringing value and results to the table.”
– Gary PTP