About Cwell Marketing
We started off with our own MSP 10 years ago. Built it up and sold it off, because, along the way, we learned some great marketing techniques to build a great brand and demand for our vertical.
And yes, we were also in the shoes of many MSPs today – not knowing how to get started or grow our business beyond our first 5 clients and blew money on agencies. Then we hunkered down and learned about the MSP industry better than ever and how to market ourselves for success.
Why Choose Cwell Marketing?
We Know The Industry
Been there, done that. Undoubtedly, the nuances of the MSP industry is not new to us. The long sales cycles, explaining to prospects why they need proper IT support before they even hear your pitch, late night calls because I can’t get my printer to print (We still wake up in cold sweats thinking about those calls). That’s why we’ve made it our mission to help MSPs gain more traction with their marketing, so that you can focus on running your business and meeting with clients.
We Speak In Value
A huge problem we see often is how MSPs position their marketing message. STOP TALKING ABOUT YOUR SERVICES. The most important thing you can do when presenting your marketing message to potential customers, is to identify the problem their services are solving for their target customer. You also have to understand what is important to that customer. Once you have identified those two things you can then start talking about YOUR VALUE.